Immersive Third Spaces
Glitch Forest
What?
At IZANA, we have created an Immersive Third Spaces Experience Concept.
"The third space is a concept that refers to a social and cultural space where different identities, cultures, and experiences intersect and interact."
It involves the creation of immersive spaces that are social forward. They are built to encourage interaction and connectedness to alleviate the epidemic of loneliness across the nation.
The approach is to create two core immersive types, that allow for different choices of interaction formats and duration, to be approachable to wider demographics. With a focus on the creation of third spaces.
CONDUIT Immersive and EPHEMERA Immersive are designed by Marisa Erven of IZANA. These formats allow for maximizing Social and Connected focus with a physical-digital approach, allowing the visitors to choose their duration of experience AND preferred style of interaction. What do they entail?
CONDUIT IMMERSIVE
Connectedness Experiences - any means of transmission or conveyance, as of information.
Overview of CONDUIT Immersion Type
Connective buildup, solitary start to end shared moments
Socialization and Interactions within space
Semi-permanent location (4-6 months minimum onsite location)
Feel Moments of Joy
IRL Experiences
Physical Digital hybrid
Multisensory
Interactive
Experimental
EPHEMERA IMMERSIVE
Vignette Immersive Experiences - things that exist or are used or enjoyed for only a short time.
Overview of EPHEMERA Immersion Type
Social Connectors
Short term, pop-up experiences
1-2 months maximum
Can be a full space, or segment of a space (ex: windows)
Feel Moments of Joy
IRL Experiences
Physical Digital hybrid
Multisensory
Interactive
Experimental
Why?
Loneliness is an epidemic in the US that continues to grow and expand, across all age groups.
As of May 2023, HHS released a Surgeon General Advisory with the following:
“Our epidemic of loneliness and isolation has been an underappreciated public health crisis that has harmed individual and societal health. Our relationships are a source of healing and well-being hiding in plain sight – one that can help us live healthier, more fulfilled, and more productive lives,” said U.S. Surgeon General Dr. Vivek Murthy.
“Given the significant health consequences of loneliness and isolation, we must prioritize building social connection the same way we have prioritized other critical public health issues such as tobacco, obesity, and substance use disorders. Together, we can build a country that’s healthier, more resilient, less lonely, and more connected.”
The existence and usage of traditional Third Spaces continues to change, and in many cases, atrophy. Coffee shop closures, building vacancies, a shift in dynamics relating to spirituality, a shift in aging and lifestyle focus, and the ongoing rapidity of technological advancements have impacted over time on these needs. With great impact to the individual, who doesn’t have the direct ability to control such circumstances on an individual level.
As third spaces that previously were viable dissipate, we’re left with an ongoing need to create ones that resonate with current, contemporary needs and social dynamics. Providing solutions to potential issues at hand through innovation, and interaction.
We’re looking forward to furthering this initiative, with custom designed experiences for each immersion type.
Currently there are 4 different experiences under development, two related to each type.
Announcing more Late Spring/Summer 2025
Questions before then? Reach out and say hi to info@izana.studio