Turnkey Art Direction
CREATIVE SOLUTIONS
Pre-Production Process
Creating solid visual structures for teams to build from
In the same way you build a house on a strong foundation, you also need to build your game with a clear visual direction. This involves creating foundational elements and scaffolding to support your art needs throughout the pre-production process. These needs can vary depending on the team but often include visual style guidance, research, mood boards, early-stage ideation, defining the style, and collaborating with concept artists or art teams to achieve a cohesive artistic vision.
Software: Adobe Creative Suite, Miro, Google Slides, Notion, Unreal Engine, Unity, etc.
How we help: Research, Style Guides, Mood Boards, Directing Concept Artists or Art Teams to a shared vision, Vision Alignment Documentation and Templates, Art Reviews, Feedback.
Production Process
Keeping the ship steering forward
At this stage, much of the guiderails have been set. From there, we support teams to ensure that the art side of the project moves forward seamlessly, and that bottleneck or friction is reduced for process. This includes ensuring that process is optimal and removal of any unnecessary roadblocks throughout. It also ensures keeping team alignment and supporting with clarity for the art teams.
How we help: Workflow assessments, Deep Dive Research, Detailed Style Guide Breakouts, Clarifying Alignment Documentation and Templates, Art Reviews, Feedback, Consistency Assessments.
Marketing Art
Set sail to launch
As you get closer to launch, our focus shifts to preparing for the product going live. As production nears towards completion, we can support you and your team with Marketing Art creation. Whether you need key art, or social media content, we can help with creating still images and motion graphics animation.
How we help: Key Art, Social Media Images, Header Page Content, Motion Graphics, Graphic Design, Logo, Icon and Branding Support.